Franchise news

24.11.2008

Burger King Corp. signs licensing agreements to extend its brand presence

Burger King Corp. has announced that it has concluded a number of licensing arrangements brokered by Broad Street Licensing Group. According to the information provided, the aim behind this move is to further increase BURGER KING(R) brand awareness and broaden the presence of the its "King" character. As a result of these agreements various licensees of Burger King Corp. will soon launch a line of BURGER KING(R) branded T-shirts, an exclusive collection of men's sleepwear and loungewear, and government operated and authorized instant lottery tickets and merchandise.

Russ Klein, president, global marketing, strategy and innovation, Burger King Corp, commented, “Through our licensing relationships, Burger King Corp. has the opportunity to reach our audience through new channels.”

BURGER KING(R) currently operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. (kbp)


Burger King (USA)

fast food hamburger restaurants
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