Franchise news

20.11.2009

Build-A-Bear Workshop to raise funds for Juvenile Diabetes Research Foundation

The Build-A-Bear Workshop® franchise has announced that it will raise funds for the Juvenile Diabetes Research Foundation (JDRF) throughout the month of November as part of National Diabetes Awareness Month in an effort to support research to help find a cure for type 1 diabetes. According to the information provided, donations received through the point of sale PIN pad device will be directed by the Build-A-Bear Workshop Foundation directly to JDRF chapters.

Guests can choose to support JDRF by adding $1 to their total purchase at checkout registers in any of the 270 Build-A-Bear Workshop retail locations in the U.S. Additionally, all Canada store locations will feature the signature purple satin hearts program. Each purchase of a $1 purple satin heart will benefit JDRF. JDRF is the world leader in research for a cure for type 1 diabetes. Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly and can be fatal. Approximately 3 million Americans have type 1 diabetes, and 30,000 children are diagnosed every year.

“We have always believed in supporting causes that are important to our Guests,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “We know that diabetes is a growing concern and that many families are impacted by the disease. Supporting JDRF is a great way to support this cause and also involve our Guests.” Over the last six years, the Build-A-Bear Workshop Foundation has donated more than $230,000 to JDRF. (kbp)


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