Franchise news

10.06.2009

Build-A-Bear Workshop(R) empowers guests to support literacy and education causes

Build-A-Bear Workshop® announced recently that it is donating a portion of its sale proceeds from each Bearville Outfitters™ Virtual Stuff Game Card to First Book® and DonorsChoose.org. According to the information provided, Build-A-Bear Workshop guests in the United States who purchase the cards will direct their donation to either charity when they enter a code at buildabearville.com® through September. The funds will be used to help provide new books to children in need or to support public school teacher projects.

“Education, especially reading, is crucial to every child’s success in life and our company has the unique ability to reach kids and their families and to support causes that are important to them,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “We are thrilled to partner with our guests to support First Book and DonorsChoose.org.”

Build-A-Bear Workshop, Inc. is, it says, the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the company and its franchisees currently operate more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. (kbp)


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