Build-A-Bear Workshop: fourth franchise shop in Germany
Build-A-Bear Workshop Inc., a company originally founded in the United States and which makes cuddly toys according to their customers’ wishes, has opened its fourth German outlet in Berlin. According to information provided by the company, it is planning to open up further stores around the country in 2008.
Build-A-Bear Workshop Inc. was founded in St. Louis, USA, in 1997 and today has more than 290 stores in a number of countries including the USA, Canada, the United Kingdom and Ireland. Furthermore, it also has over 40 franchise shops in other European countries as well as in Asia and Australia.
The company launched its concept into Germany in the autumn of 2006 when it set up two stores in the City of Hamburg. Shortly after this, a third shop opened its doors to the public in Braunschweig. The franchisee for the whole of Germany is the company, Choose Germany, a subsidiary of the Danish Choose Holding that also owns the franchise rights for Denmark, Sweden and Norway.