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Build-A-Bear Workshop and Michaels Introduce Build-A-Bear Craftshop

Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, has announced that it has partnered with Michaels Stores, Inc., North America’s largest arts and crafts specialty retailer, to introduce Build-A-Bear Craftshop™, a line of creative products and activities for kids of all ages that will be sold exclusively at over 1,020 Michaels stores in the U.S. and Canada starting September 12, 2010.

According to the information provided, the Build-A-Bear Craftshop line, like Build-A-Bear Workshop, provides kids with maximum possibilities for personalization while encouraging creativity and imaginative play. Each craft kit is designed to allow for full customization through painting, stitching, sticking, sparkling, and embellishing product foundations. These craft kits are designed to be interchangeable and come ready-made with simple instructions.

“The Build-A-Bear Craftshop name stands for an exclusive array of affordable creative products and activities that stitch together the heart and soul of the Build-A-Bear Workshop brand,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive officer. “We are excited to work with Michaels, a leader in the kids craft industry, to introduce this line of products that provides best friends with cool ways to make memories together.”

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is, it says, the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa and the Middle East. (kbp)


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