Best Western Hotels: 180 new hotels last year
In 2005, a further 180 hotels joined the Best Western International hotel chain, 113 of which were in Europe. David Kong, President and CEO at Best Western International in Phoenix/Arizona, explained that Best Western International is intending to continue the strategic expansion of its network. To achieve this, it is focussing on sustainable and qualitative growth and concentrating on key destinations which have a high development potential. Such areas, he believes, can be found in both Asia and Europe.
The Best Western portfolio in Europe now contains more than 1,300 hotels. In 2005, ten hotels in Australia chose to join the system as well as 38 in North America and 15 in Asia. The hotels must fulfil the network’s global uniform quality guidelines to be able to join the Best Western system and are checked each year to ensure that they maintain the required standard level. The advantages for the hotels of being part of the system include being able to use the global reservation system as well as to profit from the variety of marketing and sales activities.
Best Western signs agreements with the hotels which are similar to franchise contracts. It is, it says, the world’s largest chain of hotels in the world having more than 4,200 hotels in around 80 countries.
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