18.01.2012

Baskin-Robbins signs master franchising agreement to develop in Vietnam

Baskin-Robbins, one of the world’s largest chains of ice cream specialty shops, has announced that it has signed a master franchise agreement with Blue Star Food Corporation, a Vietnamese food manufacturing company, to develop the brand in Vietnam. Under the terms of the agreement, approximately 50 Baskin-Robbins restaurants are to be opened in the country over the next few years.

Nigel Travis, CEO of Dunkin’ Brands, commented, “Baskin-Robbins is a beloved brand both in the United States and around the world, with an established history of successful international growth. We are delighted to be opening shops in Vietnam with Blue Star Food Corporation, an eminently qualified and respected food manufacturing company with strong community ties. We look forward to supporting them as they bring Baskin-Robbins ice cream and frozen desserts to customers throughout Vietnam.”

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is, it says, the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages at more than 6,600 retail shops in nearly 50 countries. (kbp)

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Baskin Robbins (USA)

selling ice-cream, frozen yogurt and other approved services
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