16.01.2011

Baskin-Robbins opens first franchised store in Australia

According to a report published on the website, insideretailing.com.au, the first Australian Baskin-Robbins store to be opened under the US parent company began trading last month at Camp Hill, Brisbane, and is being run by franchisee, Steve McLeod.

In an interview, Srinivas Kumar, president and COO, commented, “Baskin-Robbins is the number one franchised ice cream brand around the world with almost 6,400 ice cream shops in 39 countries. Australia has fantastic opportunities for growth, both through new and existing franchisees, which is evident by the opening of our first new store under Baskin-Robbins International ownership. We are actively looking to increase the number of Baskin-Robbins outlets in Australia and are excited about the level of interest that is already evident in the market."

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is, it says, the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages. (kbp)

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Baskin Robbins (USA)

selling ice-cream, frozen yogurt and other approved services
» to the franchisor

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