12.08.2010

Baskin-Robbins creates new position to oversee US operations

Baskin-Robbins, one of the world’s largest ice cream specialty chains with more than 6,000 locations in 33 countries, has announced that it has named restaurant executive Bill Mitchell to the newly created position of Vice President, Baskin-Robbins U.S. He will report directly to Nigel Travis, CEO of Dunkin’ Brands.
 
According to the information provided, Mitchell, who most recently served as President, Global Operations for Papa John’s, will focus in his new role, on supporting the domestic Baskin-Robbins franchisees and helping them drive best-in-class operations and guest service.
 
”Bill is one of the most talented operations executives in the restaurant industry,” said Dunkin’ Brands’ CEO Nigel Travis. "His experience in all phases of restaurant management, including development and operations, multiunit management, franchisee relations and financial and strategic planning, uniquely qualifies him to further drive Baskin-Robbins’ success in the U.S. I am delighted he has joined our team.”  
 
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is, it says, the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages. (kbp)

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Baskin Robbins (USA)

selling ice-cream, frozen yogurt and other approved services
» to the franchisor

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