Franchise news


Baskin-Robbins appoints new Vice President of Marketing

The Baskin-Robbins franchise recently announced that it has appointed Brian O’Mara as Vice President of Marketing USA. With more than twenty-five years of marketing experience, including twenty years with McDonald’s, Mr. O’Mara brings, the company says, extensive knowledge of marketing, product development and the quick service restaurant industry to is position at Baskin-Robbins, as well as a history of working successfully with franchisees. In his new role, O’Mara is responsible for the strategic development, planning and execution of Baskin-Robbins’ marketing initiatives in the United States.

“Brian is a proven strategic brand marketer who brings to Baskin-Robbins invaluable experiences that will help intensify our focus on marketing,” said Baskin-Robbins Srinivas Kumar, Chief Brand Operating Officer for Baskin-Robbins Worldwide. “We are confident that he will further build brand excitement and drive consumer engagement.”

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is, it says, the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages to consumers at more than 6,000 retail shops in 33 countries. (kbp)

Baskin Robbins (USA)

selling ice-cream, frozen yogurt and other approved services
» to the franchisor

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Baskin-Robbins appoints new Vice President of Marketing

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