Franchise news

02.01.2011

Auntie Anne's® Pretzels enters Japan

The Auntie Anne’s franchise has announced that it has entered the Japanese market with a new store opening operated by master franchisor, AA Japan Co., Ltd. The introduction of Auntie Anne’s products in Japan coupled with the franchisor’s retail experience and commitment to excellence resulted in, the company says, a successful grand opening for this store and, in terms of dollars, was Auntie Anne’s biggest international opening to date.

Mike McCoy, Director of Franchise Development and International Operations said, “The store opening in Japan demonstrates the momentum that can be created around introducing a brand into an international market. The energy and passion of the Japanese team, focus on efficient operations, high foot traffic, and excitement over the product created by active marketing efforts are key components to AA Japan Co., Ltd.’s successful launch. We could not ask for a better group to work with to introduce our brand in such an important market.”

Shunsuke Komatsu, director of Revamp Corporation and president of AA Japan Co., Ltd., hand-selected real estate, marketing, and store managers for the development and opening of this location at Tokyo’s second busiest train station, Ikebukuro.

According to the information provided, AA Japan Co., Ltd. will open two additional stores in February and March of 2011. The second Auntie Anne’s location will be near Akihabara Station, and the third store will be Futako-Tamagawa Station. (kbp)


Auntie Anne's (USA)

pretzel bakerys
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