Franchise news

25.08.2012

Auntie Anne’s franchise launches national campaign to fight childhood cancer

Auntie Anne’s has announced that August 20 not only marks National Lemonade Day but also the company’s commitment to fighting childhood cancer with it launching an in-store fundraising campaign on the day to benefit Alex’s Lemonade Stand Foundation.

According to the information provided, the world’s largest hand-rolled soft pretzel franchise aims to raise $500,000 for Alex’s Lemonade Stand Foundation and is asking guests to “join in the fight against childhood cancer” by visiting their local store and purchasing a paper lemon icon for $1. As a token of appreciation, Auntie Anne’s will provide a coupon for $1 off the next purchase of any pretzel product and drink. The fundraising campaign started Monday, August 20, and continues through September, which is National Childhood Cancer Awareness Month, and will conclude on Saturday, Oct. 6.

Heather Neary, Auntie Anne’s Chief Marketing Officer, commented, “National Lemonade Day is an exciting time to kick-off our fundraising campaign with an organization inspired by a young girl who hosted front-yard lemonade stands to raise money for children like her, children with cancer. Auntie Anne’s franchise partners are committed to raising money for Alex’s Lemonade Stand Foundation and helping achieve Alex’s dream of finding a cure for childhood cancer.” (kbp)


Auntie Anne's (USA)

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25.08.2012 » 

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