Franchise news

30.06.2011

57 brands represented at first annual Franchise Consumer Marketing Conference

Franchise Update Media Group (FUMG), one of the leading industry resources for franchise development, has announced that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference. The conference was produced by Franchise Update magazine, one of the publications from FUMG.

Therese Thilgen, CEO of FUMG, commented, “The response we’ve received has been overwhelmingly positive. The attendance and participation for all components of the conference – general sessions, business solutions roundtables and breakout tracks – were active and engaging. This is the only conference exclusively focused on franchise consumer marketing, and we are already getting inquiries about next year’s event.”

According to the information provided, this first-ever industry event was held June 14-15 at the Omni Hotel in San Francisco. Franchise marketing executives had the opportunity to meet with leading industry experts, engage with peers, and discover new strategies to reach consumers and maintain brand growth. The networking area provided the ideal venue for meeting new industry partners and suppliers, from social media experts to agencies, and mobile marketing leaders to technology innovators.

“We also want to thank our advisory board members, composed of franchise marketing executives in the food, service and retail sectors, who were instrumental in shaping the agenda,” said Steve Olson, president of FUMG. “Their input and guidance were key in presenting an engaging, relevant event.”

Founded in 1988, Franchise Update Media Group produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. (kbp)

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