Questions about selecting a franchise system
In this section, experts answer the questions most commonly asked by franchise candidates on how to search for and select a franchise system.
What role do industrial property rights play in franchising?
A franchisor’s performance package normally includes the right of use to one or more commercial property rights which can involve protected trademarks, word/image signs, service brand names, patents, samples or copyrights.
These commercial property rights and brand names are for both new and well-known franchisors especially important and play a direct role in their success. For this reason these brand name rights must be particularly looked after and protected as they are of interest to all of the franchisor’s partners.