General questions about franchising
In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.
What role do annual conferences play within a franchise system?
Annual conferences, which are often organized as an in-house or branch-specific event, often represent the annual highlight of a franchisee’s business life.
Special programmes are drawn up for the event often including a gala evening, awards ceremony and leisure activities, making it an unforgettable occasion for those participating. Sometimes, the franchisees’ families are invited to take part in the various activities. The annual conference is an important cultural component for a franchise system playing a significant role in ensuring that franchisees genuinely feel a part of the system.
Franchise experts or representatives of a franchise association are often invited to hold talks during such conferences. The franchisor or his managers introduce new trends, strategies or business measures which can then be discussed together in detail.