General questions about franchising
In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.
What are the advantages of franchising for the franchisee?
Experience gained from pilot units and other franchised outlets considerably reduces the risk of failure in comparison to running a sole proprietorship.
When opening their outlet, franchisees are not starting from scratch but buying into a potentially established business, thanks to a brand that is more or less known on the market.
The business system is supplied by the franchisor, thus simplifying management and guaranteeing tried-and-tested methodology which has already proven successful.
Franchisees benefit from economies of scale obtained by the franchisor, thanks to distribution throughout the network.
Communication and marketing potential is
far superior to resources available to an individual acting independently and