General questions about franchising
In this section, experts answer general questions most commonly asked which go beyond the specific subject areas listed above.
How important are the regular meetings held within a franchise system to enable franchisees to exchange know-how?
Most franchise systems plan regular meetings for their franchisees in order to exchange know-how. This exchange of ideas supplements the existing communications network and is supported by the head office. The partners are united by the aim to strengthen the system by increasing public knowledge of the system and by increasing their own know-how. Open exchanges creates a feeling of unity and contributes to making the system more dynamic.
An important element of franchising is the interchange of know-how between the franchisors and their franchisees. Regular meetings to exchange know-how, training courses, working groups or advisory council meetings give business people in similar situations the opportunity to exchange ideas and thoughts. The people from head office visiting the separate franchise businesses note any of the partners’ new experiences and then pass these on to all the other partners in a summarized form. Regular interbusiness comparisons, which are based on economic evaluations carried out by the head office, also help to pass on experiences.
The cooperation within a joint system contributes to an increase in the operative capability of both sides, giving franchise systems competitive advantages, which cannot be ignored. The team spirit, which results from a well-functioning partnership system, creates its own dynamism, enveloping all of the people involved. The interchange of experiences within the system and the continuous help offered by the head office help each of the franchisees to successfully overcome the difficult phases of their business.