ESPRIT

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Description of franchise system

The Franchise Package

ESPRIT brings the spirit of modern luxury to young people worldwide. We offer high fashion style at affordable prices in the bright and friendly atmosphere of our stores. The ESPRIT brand was created more than 40 years ago in the back of a station wagon. Today, our brand is successfully established and in great demand in more than 40 countries worldwide. ESPRIT is continuing this success with new innovations and style.

ESPRIT has several successful clothing lines for women and men, and we have also launched a baby and kids line, a range of modern accessories including bags and shoes, and our new home collection with textiles and decoration. Our unique customer loyalty program, the ESPRIT Club, guarantees 3% discount for our regular customers and attracts customers with exclusive V.I.P.-events and activities.

Customers, who buy clothes for more than 1.800 e-points within one year, are upgraded and receive our exclusive ESPRIT Club Platinum Card. Platinum Card members benefit from our free tailor service and many other exclusive advantages.

Franchise concept

The spirit of success

Over the past years, ESPRIT has intensified its dedication to franchising and refined its franchise package. Today, we're proud to offer you one of the best franchise packages in the industry. We have developed a solid franchising concept, which enables you to successfully sell ESPRIT products.

We strongly believe that intensive training is the key to success. Therefore we have developed an unique franchise training program, which includes every aspect of running an ESPRIT store and all you need to know about our corporate identity concept. As an ESPRIT franchisee, you won't be a  lone fighter any longer. You will have the power of one of the largest lifestyle companies in the world behind you.  

When you decide to join our franchise network, we will first evaluate the potential of your desired location. It is important to consider factors such as population density and average age, customer flow, and local competition to ensure the future success of your shop.

If the market analysis shows a good potential of your location, we will assist you in the lease negotiation process. When your shop is up and running, you will receive new decoration each season. Our decoration team will visit your store to create the new seasons' look in your ESPRIT store.

Franchise partner profile

Pass on the spirit

ESPRIT is always looking for talented individuals who share our high values. As an ESPRIT franchisee, you need to be a communicative person, with a passion for great customer service and fashion, and the ability to lead and motivate a team.

If you are interested in being part of the dynamic fashion and lifestyle business, and can demonstrate strong leadership qualities, please contact us on our exciting franchise opportunity.

Facts

Standard information

Company foundation (nat / worldwide)1968 /
Country of dataUnited Kingdom
Type of contract
Franchise-System
Licence
Cooperatives
Others
Renewal fee
Master licenses available
Minimum turnover
Pilot unit in the country of data
Internal purchase
Mark-up of goods

Financial support

Capital spending plan
Sales and cost plan
Liquidity plan
Financial concept
Bank contact
Application for public funding
Financial negotiations
Date of payment / by instalments
Consignment stock
In-house leasing / mediation
In-house financing / mediation
Participation / Joint-venture

Training activities

Initial training
Additional training
Seminars / Workshops
Interchange of know-how meetings
Traineeship in unit
On-site visits
Consultation by telephone
Newsletters

Training content

Marketing / Sales
Organisation / Administration
Sales techniques
Product knowledge
Accounting / Financial
Computer software
Personnel matters
Management
Technical matters
Quality control

Management support

Site selection
Site assessment
Setup planning
Detailed systems manual
Local market studies / Local statistics
Marketing concepts / proposals
Nationwide marketing measures
Acquisition of key accounts
Merchandise information system
Intranet / Computer network
Organisation / Administration
Central / joint purchasing
Accounting
Controlling / Interplant comparison
Personnel advice
Franchise advisory council
Protected area
ISO certification

Ideal franchisee profile

25-30 years
30-35 years
35-40 years
40-45 years
45-50 years
50-55 years
Male
Female
Couple
No special prior knowledge
Specialist knowledge
Knowledge of branch
Management experience
Prior commercial knowledge
Sales talent
Technical skills
Team spirit
Entrepreneurial spirit
Craftsmanship skills
Outgoing personality
Organisational skills
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First name (*)
City (*)
Phone (*)
E-Mail (*)
My available capital
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