World Franchise Council meets in Tokyo
The World Franchise Council (WFC) held its first meeting of the year in Tokyo at the beginning of March. According to the German Franchise Association (DFV), Rolf Gerhard Kirst, one of its board members, travelled to the meeting where he took over as Chairman of the WFC for 2006. The WFC is the only global organisation for franchising and has 36 members – national and international franchise associations – from all five continents. The Russian Franchise Association officially became a member of the WFC during the meeting in Tokyo.
One important subject discussed during the meeting was the support given to countries where the franchise sector is still in its development stage – especially in Eastern Europe and Asia. It is noticeable that these markets are dominated by US American franchise companies. In order to promote European systems – especially in South East Asia – the DFV is intending to set up a stand at various franchise exhibitions during 2006, for example, in Malaysia, India and on the Philippines.
Another subject looked at in more detail was how to ensure uniform standards
are maintained in franchising and implementing a code of ethics within the
branch in order to make sure that the sector has a good reputation. The decision
was made to hold an international franchise meeting in Orlando/Florida in the
spring of 2007 with the aim of making the WFC globally more efficient to which
members of the UN, the World Bank and other organisations shall be invited; a
global franchise conference is also due to be held in 2008. More information
about the work carried out by the WFC can be found at www.wfc-franchise.org.