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Winners of the Franchise Marketing Awards 2008 announced

Held for the third year running, the Franchise Marketing Awards recognize franchise systems which have succeeded in achieving sustainable growth as a result of innovative and effective marketing campaigns. The Awards Ceremony was held at the Royal Lancaster in London on 4th April with 40 finalists and over 400 people attending the dinner event.

There are two main award categories, namely Product & Service Awards and Franchisee Recruitment Awards. The winners within the Product & Service Awards category are: Cash Converters for ‘Best Overall Marketing Campaign’, HiQ for ‘Best Website’, MRI Network Worldwide for ‘Most Innovative Marketing Campaign’, Prontaprint for ‘Best Brand Management’ and Select Group for ‘Best Franchisee Marketing Support’ (and a special commendation for Prontaprint).

The winners of the second category, the Franchisee Recruitment Awards, are: Home Instead Senior Care for ‘Best International Franchise Expansion Programme’, NBC Bird and Pest Solutions for ‘Best Recruitment Literature’ (and a special commendation for Dream Doors), Tumble Tots (UK) Ltd for ‘Best PR Campaign’, Gymboree for ‘Best Advertisement’, ReactFast for ‘Most Creative Exhibition Stand’ (special commendation for Goodchilds Estate Agents and Lettings) and, last but not least, Bluebird Care for ‘Franchise Recruitment Team of the Year’.

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