Wagamama: franchise launch in Switzerland
The menus of the Wagamama restaurants contain Japanese rice, noodle and soup dishes. Founded in Great Britain in 1992, there is now a network of over 50 restaurants in the country.
However, the concept is also found abroad; there are just under 30 other Wagamama restaurants in countries such as Ireland, Holland, Belgium, Australia, New Zealand and Dubai which are run by franchisees. According to a report published on the Internet portal, cafeFuture.net, the catering and services company, SV Schweiz, has purchased the exclusive franchise licence for Switzerland. The plan is to open up between five and eight Wagamama restaurants across the country with the first one already opening its doors to the public before the end of this year.