Franchise news


The Franchise Marketing Awards now open for entries

The highly prestigious Franchise Marketing Awards (FMA), giving franchisors the opportunity to gain recognition for outstanding campaigns, are open for entries until 5pm on Friday 24 February. The awards coincide with The British & International Franchise Exhibition which takes place on 16 & 17 March 2012 at Olympia, London.
Judged by an independent panel of experts and supported by The British Franchise Association (bfa), the FMA recognise the industry’s most innovative and effective marketing campaigns. They reward organisations that have raised their public awareness and as a result have achieved sustainable growth.
This year’s award categories include: Best website; Best print advert; Best franchisee marketing support; Best online marketing campaign and Best overall marketing campaign.
Adrian Goodsell, Franchise Exhibitions Manager at Venture Marketing Group, commented, “The FMAs represent an opportunity for franchise businesses to gain recognition in the industry for their achievements and celebrate their hard work. Award winners have found the accolade invaluable for promoting their business on a national and regional level, as well as providing an opportunity to reward hard work and boost staff motivation.”
FMA information and criteria can be downloaded along with an award entry form at The winners will be announced and presented with their accolades at The British & International Franchise Exhibition on 16 & 17 March 2012 at Olympia, London. (kbp)

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