Franchise news

30.12.2010

The Eggfree Cake Box looking to further expand via franchising

The Eggfree Cake Box, a retail concept which has established itself in a niche market providing egg-free cakes on demand, believes that one of the reasons for its success is the modern food trends which are increasingly causing people to limit their intake of certain food types. Originally set up to cater for Indian and Muslim customers, the company has found its products in great demand from all demographics.

Founder Sukh Chamdal commented, “We originally planned for the product line to target Indian and Muslim customers, who all require eggfree food products, but the demand we’ve received from all demographics has been enormous because our cakes taste so good. There just isn’t that much competition in terms of cake shops on the high street anymore as supermarkets have driven them away. However, our combination of providing cakes that are egg-free, using fresh cream and on demand has really taken off.”

Having first established a successful company-owned pilot store, franchise agreements have now been concluded with a number of franchisees and the company is looking to expand nationwide via franchising.
 
Franchisee, Pawan Kumar, has been impressed by the support provided: “The training prepared me very well for operating in a completely different industry and, with the marketing we have conducted through leaflets, radio spots and local magazine advertising, we’re seeing plenty of interest from people who are coming back again and again and recommending us to their friends. We’ve had complete support from the head office and once the first shop is fully established we’ll look at opening a few more.”

According to the information provided by the company, Sukh has developed a professional franchise package with the assistance of consultancy Franchise Development Services. The comprehensive training and support have been designed to allow people to make a success of the business regardless of their background, with the company focusing its search on individuals with determination and strong people skills. (kbp)

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