Franchise news

09.09.2010

Signs Express franchisee reaches award finals

The Signs Express franchise has announced that Steve McMurray, its franchisee at Signs Express (Falkirk) has been named one of the finalists at this year’s BFA Franchisee of the Year Awards.

According to the information provided, the Falkirk-based signage company, which is part of one of the UK and Ireland’s largest sign franchises, has been recognised for the franchisees’ ability to turn what was once an unsuccessful and underperforming business into one of the largest franchises across the network.

Signs Express (Falkirk) franchisee Steve McMurray, the company explains, has excelled through his strong belief in customer service, great attention to detail and his exemplary management skills. Such qualities have in turn helped the centre achieve high levels of repeat business, customer referrals and increase turnover by 150% since taking over the franchise in 2005.

With impressive growth year on year, Steve has been able to capitalise on his previous experience to build a stronger business structure and a dedicated workforce. By embracing the business potential, he has achieved in the past two months, the turnover equivalent of what the previous owner only managed to achieve in a year.

Steve commented on reaching the award finals: “When I first took over the business it was underperforming and had poor brand presence in the area. I could see the potential but nothing is ever guaranteed so there was a lot of hard work in the beginning. This mainly featured around changing from the previous owner’s approach from being largely price driven to focus more on customer service and satisfaction levels to help build loyalty. I’d say that around 80% of our business now actually comes from repeat orders so maintaining these levels are vital.”

The awards which will be hosted on 30th September to recognise the achievements of the UK’s most successful franchisees takes place in Birmingham on the eve of The National Franchise Exhibition at the NEC. The night brings together a number of franchisees from different market sectors to receive recognition for their astute business acumen and approach to the current economic climate.

Founded in 1989, Signs Express has developed into one of the largest sign companies in the UK and Ireland. It specialises in the design and manufacture of full colour digital printing, vehicle graphics, interior and exterior signage, banners, window graphics, exhibition and display graphics as well as labels and stickers. (kbp)


Signs Express (UK)

sign manufacturing
» to the franchisor


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