Franchise news

31.08.2010

Shell deal sparks UK wide launch of Coffee Republic 'To Go'

Coffee Republic has announced a major new deal that will see their premium Italian Roasted coffee on sale at up to 450 Shell forecourts over the next 12 months. According to the information provided, Coffee Republic has linked up with MyCoffee, providers of self serve speciality coffee bars, to create gourmet coffee on the go that closely matches the taste of drinks prepared by baristas in its high street bars.

Commenting on the deal Coffee Republic CEO Tariq Affara said; "This is a new way of reaching our customers and an exciting first for the Coffee Republic brand. The launch of Coffee Republic To Go has not been possible until now as this standard of bean to cup technology has simply not been available. We have worked hard with MyCoffee to ensure the taste is just right, and the flavour of our Milan Roasted coffee is not compromised. We are now looking forward to rolling out Coffee Republic To Go across the country."

The tie up with a major retailer such as Shell and launch of 'To Go' is, the company says, a significant brand diversification for Coffee Republic. The high street coffee bar chain is also on the expansion trail to acquire key sites across the UK and recently acquired 2 new stores, one in Doncaster and another in Victoria. (kbp)


Coffee Republic (UK)

international style espresso bar chains.
» to the franchisor


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