Riverford Dorset through to Franchisee of the Year Awards Final
The Riverford franchise has announced that its local entrepreneurs, Chris and
Holly Galley, are through to the bfa Franchisee of the Year Awards Final.
According to the information provided, the couple believes their success in
reaching this stage lies in their innovative use of marketing and social media
to boost their customer base, and increase local brand
Chris and Holly Galley took over the Dorset franchise of Riverford Organic just 18 months ago, and in this short space of time have increased their number of deliveries by almost 200, and pushed cash sales up by 12%. The Galleys, who run Riverford Dorset from their family home, were Riverford customers for five years before they bought the franchise.
Chris says, “We’ve always been passionate about Riverford Organic, and have waited a long time to finally get our own territory. We bought our franchise because we love what the company is about: its consideration of ethics and things such as the specific impacts that growing and transporting organic produce has on the environment. There’s almost nothing they haven’t considered in these terms. But it’s also a great investment and we’re delighted to be finalists in the bfa HSBC Franchisee of the Year Awards so soon after getting started. Last year, a fast food franchisee won. I think it would be great for an organic business to win this year!” (kbp)
Riverford Organic Vegetables (UK)
home delivery of organic vegetables
» to the franchisor