Franchise news

02.12.2007

New price war between franchise giants Burger King and McDonald's

According to a report on the Internet portal, Spiegel online, the Burger King franchise chain is planning to introduce a double cheeseburger for just one dollar. By doing so, Burger King is putting pressure on the McDonald's franchise chain. This new offer is, to begin with, to be tried out in only three branches in the USA. The report continues by saying that this new price war could have unpleasant consequences for Burger King. Previous price wars have cost the company a great deal of money.


BURGER KING® (D)

fast-food restaurants
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