Franchise news

07.07.2006

New image in Colours and Beauty shops

Its founders are manufacturers with licence of international brands like Benetton and Bluemarine amongst other trademarks.
Colours and Beauty, the Italian company specializing in the marketing cosmetics and accessories, releases a new image that has renewed all its establishments.
Now the products distributed in the shops are more homogeneous, so they are more accessible for the clients. Also the new lighting make the places seem to be wider and get a warmer and nearby sensation for the consumers.
On the other hand, the new furniture are designed in shades of colour magenta ended in metal, contributing to the innovation and modernity atmosphere to all the establishments distributed in Spain, more than 20 nowadays.
Colours and Beauty has experienced a great Spanish acceptance and its forecasts for this year have centred in 15 new franchises. In the international area the brand has presence in the principal Italian cities, its country of origin, with more than 100 establishments. Besides, the brand count on a net superior than 120 points of sale in Russia, Holland, Switzerland, Germany, Denmark, Greece, England, Colombia and recently Turkey.
The places of the chain mix the fashionable marketing and accessories with cosmetics and corporal care products.
The necessary investment to open a Colours and Beauty franchise ranges between 35.000 and 120.000 Euros, it will depend on the square meters. Given the characteristics of the brand, the business can be established in places from 30 meters located in populations with more than 50.000 inhabitants.
Nekst Company was born in 1997 with the experience of its cofounders in the manufacture and import of jewelry, fashionable accessories and hair ornaments (manufacturers with licence of international brands like Benetton and Bluemarine amongst other trademarks ). In the same year, the company begins the development of the brand Colours and Beauty.
The first three shops in Italy were opened at the end of the same year. The Whole Beauty Concept Stores begins to work one year later, thanks to the success of the cosmetics line of Colours and Beauty. In 2003 the trademark began its development in Spain, where it is carring out a strong expansion plan by means of which it tries to implant with a net of 100 franchises in the medium term.


Colours&Beauty (E)

Cosmetics and accesories
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New image in Colours and Beauty shops

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