Franchise news

24.07.2010

More marketing support for Prestige Nursing franchisees

Surrey-based Prestige Nursing, one of the leading franchisors in the homecare and healthcare staffing industry, announced last month that it is providing even more support for its growing number of franchisees through its partnership with Challenge Marketing, the telemarketing specialist.

Prestige Nursing is, it says, passionate about its franchisees spending as much time as possible on those activities that allow them to exploit two distinctive but complimentary markets – healthcare staffing and homecare services and designed a unique franchise package to allow them to do just this.

Jonathan Bruce, Managing Director, explained why he wanted to add further marketing support to the package: “As our focus is on building a franchisee’s business quickly and sustainably, we already manage many of the time-consuming back-office functions like payroll for them. As a consequence, they spend more of their time on key activities like recruitment and business development, and our link with Challenge Marketing will allow them to further strengthen their presence in the important residential care market”.

According to the information provided, Challenge has been very successful in building awareness of Prestige’s services to residential care clients and there has been an appreciable rise in new business as a result. Jonathan Bruce commented: “Translating the interest in Prestige that Challenge has generated into actual sales still requires the energy and expertise of the franchisee, but it is a big advantage having a company with the expertise of Challenge working alongside us and the franchisees.” (kbp)


Prestige Nursing (UK)

healthcare franchise for healthcare and homecare staffing
» to the franchisor


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