Franchise news

14.05.2012

Linguaphone Group announces major new master licensee partnership for India

Linguaphone Group, a global UK-based language training provider, has announced a joint English language training partnership for India with Birla Shloka Edutech Ltd from India and the Melewar Group from Malaysia.

At the launch in Mumbai, Mr Yash Birla, Chairman of the Yash Birla Group and Mr Tunku Iskandar, Group Managing Director of the Melewar Group, signed an exclusive joint venture agreement with the Linguaphone Group to act as the Master Licensee for India and develop the Group’s Direct English language training programme across the country.

According to the information provided, this new partnership was made possible as a result of the Linguaphone Group engaging UK Trade and Investment to research and identify potential partners for their Direct English programme in India.

Speaking at the event, Derek Price, Chief Executive Officer with the Linguaphone Group, commented, “English is now the most widely taught foreign language worldwide and essential for international business and communication. Combining two already strong forces in the Asian training market, this new partnership is a significant development for the Linguaphone Group’s ongoing expansion of Direct English across Asia and we look forward to working together to bring Direct English to India.”

The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience in the language training market, the Group has an extensive network of licensed partners across Asia, Europe, the Middle-East and Africa. (kbp)

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