Franchise news

17.06.2008

Leonidas introduces its new chocolate pearls

Leonidas, the Belgian chocolate company, has announced that it has introduced a new kind of ‘on-the-go’ chocolate to tempt its customers and established itself in the ‘on-the-go’ segment. Since its foundation, the company says, it has always given priority to launching new products and concepts which have helped to establish the brand both in Belgium and across the world.

Leonidas has named its new range of products, Perles Pures, which, it says, meets a growing demand from consumers: today, consumers are looking for chocolate products which they can enjoy whenever and wherever they are. Perles Pures allow Leonidas customers to do just this. The milk and fondant chocolates are available either in 160-gram cardboard boxes or 37-gram tins.

Leonidas is, it says, the world’s most famous Belgian chocolate maker. It was founded by Leonidas Kestekides in 1913 and since then has developed into a network of more than 1,400 outlets in 40 countries on all five continents around the world. (KB)

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