Joey’s Pizza: 25+ new franchise partners and 17% growth
Joey’s Pizza currently has 104 branches across Germany and employs around 3,000 full and part-time staff. This franchise company, which was founded in the German city of Hamburg in 1988, has continued to grow this year by almost 17 percent with more than 25 new partners joining the network.
One of the reasons for the growth has been put down to the relaunch of the brand in 2003 and the introduction of a new franchise concept making it possible for customers to eat the pizzas immediately standing in the restaurants. Since this new concept the interest in the network has expanded at a very rapid rate with the Joey’s franchise partners achieving average sales of around €405,000 – the highest it has ever been since the system was founded.
Its new Internet platform, “Becoming your own boss”, has also played an important role in finding new partners. The company’s plans for 2006 are to optimise its business processes and expand the sales surfaces of the partner businesses to enable them to increase their turnover. It is also on the lookout for master franchisees throughout the whole of Europe.
Joey´s pizza (D)
home-delivery service of pizzas + restaurant
» to the franchisor