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Jack Wolfskin: first franchise store in Poland

Jack Wolfskin, a retailer of outdoor clothing, opened up its first Polish store in the City of Danzig at the beginning of October. The company has announced that it is being run by a franchisee. It is, therefore, continuing to expand abroad : in August it had also opened up its first Romanian shop in Sibiu.

“The Polish market is important for our expansion strategy for the Eastern European markets,” explained Manfred Hell, managing director and co-owner of Jack Wolfskin GmbH & Co. KGaA. The company is planning to open further franchise-run stores as well as to sell its products via other sales channels, for example via specialist stores for outdoor clothing or sports shops.

Jack Wolfskin is, it says, the largest franchisor within German sports retailing. Besides selling its products via franchise stores, the brand can also be found at specialist sports retailers. In 2006, the company had net European sales amounting to 129.6 million euros. Poland is the eighth country in which the company has its own brand-name stores following Germany, Austria, Switzerland, Belgium, Great Britain, Finland and Romania.

Jack Wolfskin (D)

specialist shops for outdoor equipment and accessories
» to the franchisor

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