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InterContinental Hotels Group to develop Holiday Inn Express in Saudi Arabia

The InterContinental Hotels Group has announced that it has signed a franchise development agreement with Siraj Capital Ltd to develop the Holiday Inn Express brand in Saudi Arabia. According to the information provided, this agreement should lead to a total of 12 new properties being set up over the next five years.
Last October, the InterContinental Hotels Group announced that it was re-launching its Holiday Inn brand (Holiday Inn, Express by Holiday Inn and Holiday Inn Express) around the world. The aim behind this move was and is to create a more contemporary brand image as well as to improve quality and consistency in the hotels.

The UK-based InterContinental Hotels Group Plc is, it says, the world’s largest hotel group by number of rooms. It owns, manages, leases or franchises over 3,800 hotels and offers more than 571,000 guest rooms in almost 100 countries and territories around the world.

Intercontinental Hotels Group (USA)

Hotel, Lodging
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