Ice-cream manufacturer expanding via franchising
Lumen, an ice-cream manufacturer and franchisor based in the German city of Kulmbach, has extended its sales network. According to a report on the Internet portal, cafefuture.net, its ice-cream, which is sold under the brand name "Lunamil", is now being sold in Poland, Greece and Romania.
Lumen is also active in other countries via franchising namely in Switzerland, Slovakia, Italy, France, Austria, Hungary and Spain. It also runs its own subsidiaries in Holland, the Czech Republic and England. According to the report, the company’s aim is to set up a Europe-wide network.