Franchise news

26.05.2011

Greene King Pubs launches new franchise concept

Greene King Pub Partners has announced that it has launched a franchise-style agreement following a highly successful trial of nine pubs. According to the information provided, the franchise concept will be rolled out across 50 pubs within the leased and tenanted business over the next twelve months and focuses on community town and suburban sites with opportunity for market share growth. Developed around franchise principles, the concept provides a proven pub package based on Greene King’s retailing “know how”.

Speaking about the launch, managing director for Pub Partners, Simon Longbottom, said, “We developed this concept over the last nine months and wanted to make absolutely sure it worked as a model before we launched. We know from our trials that it provides a platform for entrepreneurs to thrive in the highly competitive urban community segment. It’s based around the franchise model, capable of multi-site rollout and we’re seeing some great businesses delivering net sales of on average between £7-11k per week and a minimum franchisee income of £45k per annum. It’s all about sharing the risk and return.”

Potential franchisees can, the company explains, benefit from the business opportunity with a minimum start-up investment of £30,000. The turn-key approach provides a pub on a plate with a high level of support for the franchisee.

Adding, Longbottom said, “We’re looking for operators with strong retailing skills, who are self-motivated and can create and build a successful team dedicated in delivering the highest standards of customer service within their pub. Each franchisee undergoes a two-week, fully funded training programme, alongside on-site pub staff training to ensure the standards and quality of the customer experience match that of the offer. 

Greene King Pub Partners is, it says, in discussions with the British Franchise Association to gain accreditation for their franchise concept. Currently the agreement is for 6 years with an 18-month break clause but this may change with franchise accreditation. All those pubs on the existing 6-year agreement will be offered the new franchise agreement. (kbp)

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