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Getifix: 424 partners through new licence system

Since February 2003, Getifix Franchise GmbH has not only been offering franchise contracts but also licence partnerships and this move has proven to be a success: since then, these specialists for building maintenance work have already found 424 new licence partners. According to the company, it is expecting this number to increase by between 170 and 250 each year.

“After the number of franchise partners joining our system began to stagnate in 2000, we looked at our strengths and weaknesses and came to the conclusion that the franchise system was hardly able to react to market developments in a flexible way,” explained Wolfgang Tietjen, managing director at Getifix. The result was to introduce the idea of licence partners and general licensees who – in contrast to the franchise partners – already have an established business and extend their range of services to include up to three core Getifix services.

Getifix partners provide their customers with a whole range of services including renovating buildings to remove damage caused by mould or damp, removing graffiti and renovating balconies. The Getifix head office runs training courses for both their franchisees and licence partners and provides both technical and business support when their businesses are up and running.

The Getifix system is active in Germany, the Czech Republic, Switzerland, Austria and Luxembourg. It is looking to continue its expansion onto other markets and is concentrating especially on Great Britain this year.



renovation, protection of buildings, building services
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Getifix: 424 partners through new licence system

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