Franchise success: m.p. by style expanding in Germany and Sweden:
The fashion business m.p. by style is looking to have opened up a further ten franchise outlets in Germany by the end of 2008. Following the opening of a new shop in the city of Zeil am Main, the company has announced that four further agreements have already been concluded for new franchise stores. According to the company, m.p. by style’s first franchisee in Sweden has also set up its first franchise-run outlet in the country. Three further franchisees are expected to have started up businesses by the end of this year.
m.p. by style was founded in the 80s. The fashion products are designed and produced by the company itself. The company also owns its own wholesaling business. m.p. by style has been active as a franchisor since last year. m.p. by style franchisees profit, the company says, from for example the quality of the products, the rapid response time as well as from the fact that there are no intermediary businesses between themselves and the franchisor.