Franchise success for Geox
Geox, the company that has become well-known thanks to its ‘shoes that breathe’, has been enjoying further franchising success: today Geox has over 770 mono-label stores across the world, with more than 600 of these being run by franchisees. In addition to this, the company’s products can also be found in multi-label shops.
During the first quarter of 2008, the franchise stores enjoyed an increase in sales of over 30 percent compared to the same period in the year before. Furthermore, just under 50 new shops were opened up during the first three months of 2008 including 11 in Italy and 19 in other European countries.