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Franchise expansion into the east: Jack Wolfskin starts business in the Ukraine

Jack Wolfskin, a retailer of outdoor clothing, opened up its first store in the Ukraine on 1st December 2007. The company has announced that the shop, which is located in Kiev, is to be run by a franchisee. Furthermore, the company is also intending to sell its outdoor clothing via Ukrainian outdoor and sports retailers. Over the last few months, Jack Wolfskin has also succeeded in launching its brand in both Poland and Romania by opening up stores there.

Ukraine is the tenth country in which the company has its own brand-name stores following Germany, Austria, Switzerland, Belgium, Great Britain, Finland, Japan, Romania and Poland. Jack Wolfskin is, it says, intending to enter further Eastern European markets next year.

Jack Wolfskin is the largest franchisor within German sports retailing. The brand is sold via franchise stores and specialist retailers. In 2006, the company’s net turnover in Europe amounted to 129.6 million euros, 33 percent up on the year before.

Jack Wolfskin (D)

specialist shops for outdoor equipment and accessories
» to the franchisor

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