Former Marks & Spencer lingerie buyer announces major UK expansion for Indian restaurant chain
Tiffinbites, a leading Indian restaurant chain, has announced a major nationwide expansion to make it the largest Indian restaurant franchise in the UK. Its new rapid franchising programme was launched last week at the British & International Franchise Exhibition which was held at the Olympia in London. According to the company, it is intending to have set up 50 new restaurants by the end of 2009.
Tiffinbites is, it says, giving successful franchisees the opportunity to open and run their own Tiffinbites restaurant. The concept for these restaurants is a modern take on Indian dining – a unique and authentic eating experience with a contemporary approach to Indian cuisine. Franchisees will receive a comprehensive franchise package that contains a full range of support, for example site identification and acquisition support, staff recruitment assistance, a comprehensive induction training programme and ongoing central marketing and PR support.
CEO and founder of Tiffinbites, Jamal Hirani, 40, who had previously worked as a lingerie buyer for Marks and Spencer, commented on his new franchising programme, saying “We’re looking to build a franchise network that is successful in the long-term. It’s important to us to find franchisees who we can enjoy working closely with, and who we believe can run a successful Tiffinbites restaurant.”
Launched in 2003, Tiffinbites currently operates four restaurants in London and has a wholesale food business which caters for over 300 blue chip companies across the UK. The Tiffinbites concept is based around the ‘tiffinbox’ – a traditional metal storage container used in India to transport home-cooked food. Tiffinbites serves all its dishes in tiffinboxes as a practical and traditional serving solution. In 2007, Tiffinbites appointed its first international franchisee in Dubai to cover the Middle East, and in addition to its UK expansion, is also looking for master franchisees to help take Tiffinbites to other countries.