FOCUS Brands: new master franchisee for the UK
FOCUS Brands Inc., parent company of Carvel Ice Cream, Cinnabon, Schlotzsky’s and Moe’s Southwest Grill and franchisor of Seattle’s Best Coffee, has announced that it is intending to continue to place significant emphasis on its international business. Steve Romaniello, president and CEO of FOCUS Brands, commented, “Between high quality brands that translate well overseas, a dedicated team of internal experts, and outstanding franchise partners in regions all over the globe, we’re excited about our recent accomplishments abroad, as well as what’s in store for our international department in 2008 and beyond.”
He continued by saying how pleased he was with the number of new master franchisees joining the network. According to the information provided, one such partner, Cinnaworld Ltd., has signed a master franchise agreement to open 40 Cinnabon bakeries in the United Kingdom. Their first two outlets are due to open up in London this summer. This organization also owns bakeries in South Africa under the Cinnabest Retail, Ltd. entity.
The company is expecting to sign around 15 master agreements this year as well as to launch its brands onto more than 10 new markets. FOCUS Brands has over 2,100 company-owned and franchise-run ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 32 other countries across the globe.