Fit4Less franchise network continues to expand
The énergie group announced recently that its Fit4less brand is continuing to expand with the opening of its 15th club and plans to open at least 11 further clubs in 2012 in areas such as Wembley, Caspian Wharf, Portsmouth, Kettering, Maidstone and Bracknell.
According to the information provided, this low-cost and no contract model has outstripped previously set targets and Fit4less franchisees are experiencing an average of 700 members in pre-sales prior to the clubs even opening their doors. Fit4less franchisees have also identified a new trend in the membership portfolio with over a third of new members having never set foot in a fitness club before.
Brand and Marketing Director for énergie, David Beattie, commented, "The Fit4less offering is attractive to a much wider audience. Fitness enthusiasts historically deterred by long term commitment and escalating fees now have a clearly defined alternative to the traditional established health club groups. Fit4less is upbeat and a bit cheeky, which we have found to be a fun and effective way to communicate with a new audience."
Fit4less by énergie is a business model for 'low cost' gyms offering its members quality at an affordable price. It is part of the énergie group which also owns the brands, énergie fitness clubs, SHOKK énergie, énergie fitness for women and énergie personal fitness. The group currently has nearly 100 clubs operating across the UK, Ireland, Latvia and Qatar. (kbp)
Fit4less by énergie (UK)
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