Franchise news

08.03.2008

Expanding ranges to benefit Apollo Blinds franchisees

Apollo Blinds has announced that its franchisees are set to benefit from a planned increase in the range of products they will have available this year. This blinds store chain is, it says, looking at ways in which it can help its franchisees to offer their customers an emporium of blinds and accessories. It is about to launch a new collection of Roman blinds and is looking to introduce more blinds to existing collections as well as to improve its offering with related products such as shutters.

Ian Thornton, regional manager, explained that all the developments are designed to continue giving franchisees the competitive advantage in the marketplace. “Apollo Blinds works very hard behind the scenes to ensure that our network of franchisees have what we consider to be the very best collections in the industry,” he said. “We recognise that it is vitally important because we are well aware of how competitive the window blinds industry is and one of the best ways we can differentiate ourselves is the quality and breadth of our ranges.”

Commenting on the new Roman blinds collection, Thornton said, “This year larger prints and contrasting colour schemes are very popular and we are putting the finishing touches to a collection which taps into this trend. And while vertical and roller blinds are still extremely popular, Roman blinds offer the customer an alternative and our franchisees will be able to seize on the initiative and hopefully generate more sales as a result.”

Apollo Blinds has more than 85 stores across the UK and Ireland which are operated through individual franchise agreements. The company is part of Dutch-based Hunter Douglas, the world’s leading supplier of blinds, canopies, awnings, insect screens and curtains.


ApolloBlinds (UK)

Apollo Blinds is Britain's biggest blinds store chain for window blinds and accessories.
» to the franchisor


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