Easy Hotel planning ten franchise locations in Germany
Easy Hotel.com has signed a master franchise agreement with i.gen hotels GmbH in a move to fulfil its target of opening up ten low-cost hotels in Germany over the next four years.
The company has announced that it is also currently negotiating with more than 60 potential franchisees in order to set up Easy Hotels in large cities across Europe over the next three years. "The master franchise agreement with i.gen hotels means access to the important German market for Easy Hotel.com. This move is part of our goal to establish Easy Hotel as a global brand," explained Stelios Haji-Ioannou, CEO of the Easy Group. Easy Hotel currently has hotels in London and Basel, which can only be booked via the Internet. Plans are to have opened up further hotels in London, Budapest, Zurich and Luton by the end of 2007. The first hotel in Germany is expected to be in Berlin.