Franchise news


Dream Doors franchise wins again

Dream Doors, a kitchen facelift franchise, has announced that it has continued its winning streak by walking away with this year’s Franchise Marketing Awards trophy for ‘Best Overall Marketing Campaign’.

Managing director Troy Tappenden commented, “We’ve been shortlisted every year since the awards began and this trophy makes it six awards from 18 finals. This is just reward for the efforts everyone involved with Dream Doors puts into promoting this brand. We’ve never worked so hard, or put so much investment back into helping franchisees grow their businesses. Marketing is just one of a number of areas in which we’ve increased support, but it’s an important one. If we couldn’t help franchisees generate enquiries, all the support that goes on in the background would be academic.”

According to the information provided, the award-winning campaign focused on a VAT-free offer for customers and appeared across a variety of media channels including television and the national press. The judges were particularly impressed by how consistent the brand was in its message and its identity – especially with 45 franchisees promoting the campaign in their own areas with centrally produced marketing and point of sale materials.

Furthermore, Dream Doors was a runner up in both ‘Best Website’ and ‘Best Online Marketing Campaign’ categories this year, a result of its online marketing activities that saw network sales from website enquires grow from £300,000 per annum to more than £1.3million. (kbp)

Dream Doors (UK)

Kitchen facelifts that can be completed for a fraction of the cost and time of a brand new kitchen.
» to the franchisor

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