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Diet Express franchise teams up with Fitness First to enter the UAE

According to a report published on the website,, Belfast-based Diet Express has joined forces with Fitness First in Dubai to help its gym members there control their diets, lose weight and manage diabetes and other health conditions. The article reveals that the company recently took part in an Invest Northern Ireland mission to the United Arab Emirates which led to the conclusion of this contract.

In an interview, Chris Donaldson, Diet Express Managing Director, said, “Fitness First is an important client for us because it has operations throughout the Middle East. What we have done is to develop a bespoke weight loss programme to suit the specific requirements of residents of the Emirates and ex-pats currently working and living there."

In the UK, Diet Express offers a low-cost franchise opportunity and the ability to launch a business easily, particularly, the company says, in this economic environment. Potential franchisees should possess qualities such as energy, enthusiasm, an interest in personal fitness and business ambition. This franchise can also be used as a source of additional revenue for people already active in the health and beauty industry such as physiotherapists, beauticians and hairdressers. (kbp)

Diet Express (UK)

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16.07.2012 » 

Diet Express franchise teams up with Fitness First to enter the UAE

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