Cyclelife becomes a member of the bfa
Raleigh Cycles and its Cyclelife brand have become a member of the British Franchise Association, the bfa. The bfa is a voluntary self-regulatory body for franchising in the United Kingdom and memberships are only awarded to franchises which are able to prove that they can conform to its high standards and meet certain criteria for ethical franchising.
Cyclelife stores sell Raleigh bikes and, the company says, it provides its franchisees with many benefits such as giving them best-terms status when purchasing Raleigh bikes and accessories as well as providing financial support for store infrastructure or advertising. According to information provided by Cyclelife, it currently has a network of 90 stores across the country and its long-term target is to increase this figure to around 250.