Cruise Holidays signs UK partner as its Master Franchise
Cruise Holidays, one of North America’s oldest cruise-specialty travel franchisors, has announced that it has signed a deal with UK-based Global Cruising, Ltd, for Global Cruising to become Cruise Holidays’ first-ever British master franchisor. According to the information provided, the agreement opens the door for Global Cruising to expand its current operations using the Cruise Holidays brand name, along with the franchisor’s industry-leading programs and services.
Global Cruising was launched by CEO Martin Greenslade in 2004. It currently has nearly 30 franchisees in the United Kingdom. As an overall company, Global Cruising takes on the Cruise Holidays name effective immediately. Its current franchise owners will transition to the new brand over time. Global Cruising’s future growth strategy includes the conversion of existing cruise-focused agencies in the UK as well as new start-up retail locations that will use the Cruise Holidays brand name.
To maximize its growth potential, Global Cruising will implement Cruise Holidays’ technology systems, including CruiseWeb – the company’s fully-integrated back office to front office system – which offers full cruise booking, customer relationship management and accounting capabilities. Global Cruising will also make use of Cruise Holidays’ Web site program and layered marketing approach, providing maximum operating efficiency, providing the business with control on resources and increasing margins.
As Cruise Holidays’ master franchisor in the UK, Global Cruising will be responsible for supporting and growing the Cruise Holidays franchise in the UK.
Martin Greenslade, CEO, Global Cruising, Ltd, commented, "With nearly three decades in cruise franchising, Cruise Holidays will provide a superb resource for Global Cruising, both in terms of our development as a cruise agency and as a franchisor. The United Kingdom in particular continues to grow at an exponential rate. With this comes an insatiable appetite for new and unique cruise holiday experiences, something which our cruise travel professionals will be in a prime position to take advantage of.” (kbp)
Cruise Holidays (CA)
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