Franchise news

08.04.2007

Crown Eyeglass looking to expand in Spain

A new business opportunity is being offered by Crown Eyeglass for those people considering moving to and working in Spain. Direkt Optik, Spain, is the latest business venture from Crown Eyeglass plc, one of Europe’s leading optical groups. Crown Eyeglass currently has 28 Direkt Optik franchisees in Sweden and, the company says, Direkt Optik Spain will be adopting the same formula.

Potential franchisees do not have to be an optician to own a Direkt Optik business in Spain. The company teaches both the partner and his/her staff all about the its frames and lenses. The franchisee can then concentrate on the sales side of the business and a qualified optician is employed to conduct eye tests. According to Crown Eyeglass, it helps its franchisees to find the right premises and the franchise cost includes everything needed to start the new business in Spain.

Crown Eyeglass was formed in 1984 and has a further 44 stores in the UK in addition to the stores in Sweden. Crown’s laboratory at their head office in Blackburn is one of biggest optical laboratories in the UK, and it is here that the technicians manufacture all the glasses sold in all their stores. More information about this business opportunity is available from Deena Singer.

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